PepperTap sends discount coupons with courier Who says that traditional and print advertisement models are going to die very soon? No, they are not? Advertisement and marketing are two areas where innovation is happening almost every second but still you may surprised by people taking traditional methods. I received a discount coupon from the courier guy who had come to pick a reverse delivery for a product that I bought from Paytm because the size was not fitting. As I … Continue reading “Mobile Apps going for traditional advertising models”
Ink Tales–Let’s hear them from Tanvi Karnik
Posted on March 21, 2015January 24, 2022Categories Women Entrepreneurs Leave a comment on Ink Tales–Let’s hear them from Tanvi KarnikVisual storytelling is an art, which if done properly can convey the message as prominently as the words of a celebrated poet, or the music of an eminent artist, and also the intricate moves of a dancer. Tanvi has started to do just that. She is an ink artist and is regaling her audience with classic pieces of art created almost daily! In her own words: I was just a regular person trying to figure out what my passion was. … Continue reading “Ink Tales–Let’s hear them from Tanvi Karnik”
Brands react to social media feedback differently
Posted on March 11, 2015February 6, 2021Categories Startups Leave a comment on Brands react to social media feedback differentlyRecently, I have become more active on Twitter than ever. Reason? Simple. Brands that do not respond to your usual emails through ‘contact us’ pages, do reply on twitter promptly and also fling into action. (Yes, I mean that!) So, I will take example of three brands that are fairly large in their respective domain. First is HDFC Bank. Second is Paytm. Third is Taboola. Of course, my observation is based on personal experience but I have an inclination to … Continue reading “Brands react to social media feedback differently”
Paytm customer care on social media is far better
Posted on March 7, 2015February 6, 2021Categories Startups 1 Comment on Paytm customer care on social media is far betterThis is classic case where e-commerce sites have lot to do–making sure the vendors registered with them don’t screw their customers, because the reflection of a faulty product delivered goes to Paytm and not to the vendor who actually sent it. One of very close friends of mine ordered a DSLR Canon camera from Paytm. Paytm was offering heavy cashback discount and it seemed a perfect opportunity for my friend who was waiting to buy a camera for the last … Continue reading “Paytm customer care on social media is far better”
Stephanie Landouer–blissfully lost in the beauty of Yoga
Posted on February 8, 2015Categories Women Entrepreneurs Leave a comment on Stephanie Landouer–blissfully lost in the beauty of YogaIt sounds too wishful or sometimes mythical but when it strikes with its beauty, it leaves you mesmerized and completely enchanted–yes, we are talking about the beauty of Yoga. It continues to ensnare people around the world and sort of completely consume them in its depths. We found another being who was caught in the vortex of Yoga and blissfully losing her worries and stress flying tangentially away from her. Stephanie has been teaching dance for over 15 years. More … Continue reading “Stephanie Landouer–blissfully lost in the beauty of Yoga”
Do you have raw dreams? Check their ripening potential with Alysha!
Posted on January 24, 2015Categories Women Entrepreneurs Leave a comment on Do you have raw dreams? Check their ripening potential with Alysha!The name itself generates a curiosity in the minds of people who come to know that Alysha is running the RAW Dreams consultancy or who happen to hear it from somebody who just have attended a session with them. I myself was intrigued to know more about them because it sounded to great to know that somebody is addressing the very idea of dreams at a very raw stage and making them ripe with proper guidance and mentoring. Young people are … Continue reading “Do you have raw dreams? Check their ripening potential with Alysha!”
What Yoga means to you: An interview with Raechal Levin
Posted on December 9, 2014Categories Women Entrepreneurs Leave a comment on What Yoga means to you: An interview with Raechal LevinComing from India, I know a lot of people who are into Yoga as a physical practice. Right from our childhood, we hear commoners talking about various kinds of yogasanas and practices. However, children in India, as they grow playing and learning on the streets, are hardly motivated to explore the ancient science that can help them tune their day-to-day life. But, of course, when somebody from outside India is practicing Yoga with such zeal and dedication, we are curious … Continue reading “What Yoga means to you: An interview with Raechal Levin”
What Indian languages you should translate to while launching your website in India
Posted on October 14, 2014February 6, 2021Categories Startups Leave a comment on What Indian languages you should translate to while launching your website in IndiaI have seen and worked on number of projects where foreign players want to launch their website to Indian audience. The first thing they think is that the website should be translated to Hindi, because Hindi is the major language of Indians. Well, to be very specific, Hindi is the major language but not too many people use it while surfing or buying products/services online. English is fairly largely used though having a Hindi or other regional language version is … Continue reading “What Indian languages you should translate to while launching your website in India”
Social media marketing strategy for startups on Facebook
Posted on October 10, 2014February 6, 2021Categories Startups Leave a comment on Social media marketing strategy for startups on FacebookSocial media strategy for startups When it comes to social media marketing strategy, a lot of startups have week knees because they think it is a huge task and can’t be done in-house. They quickly figure out that an outside agency should handle their accounts. A lot of money is spent with minimum to moderate results. While actually, startups can gain a lot of business and results from social media marketing strategy if they plan and execute in in-house, because … Continue reading “Social media marketing strategy for startups on Facebook”
What kind of boss your startup should not have?
Posted on October 6, 2014February 6, 2021Categories Startups Leave a comment on What kind of boss your startup should not have?The most important factor that makes an employee or a team member stick to your startup or company is the reporting manager–the personality, attitude, character, and the acumen of the reporting manager will make sure that the right kind of talent stays within the team. A lot of companies suffer from huge attrition rate in terms of number of employees leaving because they are not satisfied by the way their reporting manager or the so-called boss treats them or utilizes them. Let’s … Continue reading “What kind of boss your startup should not have?”
Why your startup should not adopt the Indian Ph. D. model?
Posted on October 4, 2014February 6, 2021Categories Startups Leave a comment on Why your startup should not adopt the Indian Ph. D. model?Do you know what Indian Ph. D. model is? Well, this may sound to be overly sarcastic and I should refrain from throwing bad light on my nations image; unfortunately this remains true, and this is one of the reasons that keep us backwards or keep pulling our legs. I admit that the same Ph. D. system would be prevalent in many other countries, but at least people who know the advantage and significance of innovation should stay safe from … Continue reading “Why your startup should not adopt the Indian Ph. D. model?”
What Indian startups can learn from ISRO’s Mangalyaan?
Posted on September 25, 2014February 6, 2021Categories Startups 2 Comments on What Indian startups can learn from ISRO’s Mangalyaan?An overview of ISRO’s Mangalyaan project in context of Indian social media Have you given a thought to this: what made ISRO’s Mangalyaan so much popular among the professionals who are sitting on the social media and celebrating its success with jokes, pranks, graphics and sharing every message that has a hashtag of #mars #mangalyaan or #MOM? Well, the main reason that comes out of the whole picture and plethora of points that an Indian can be proud of is … Continue reading “What Indian startups can learn from ISRO’s Mangalyaan?”
How can startups cure your indigestion
Posted on September 22, 2014February 6, 2021Categories Startups Leave a comment on How can startups cure your indigestionKnowledge that is not put into practice is like food that is not digested. –Sri Sathya Sai Baba Have you felt the practicality of this sentence in your professional life? Have you noticed how working in a particular role, amassing a lot of knowledge and skill will make your life miserable because in big corporate world, you don’t get to put everything in practice? I certainly have! I have noticed that big corporate world does not allow you to experiment … Continue reading “How can startups cure your indigestion”
What type of content resource a startup should hire?
Posted on September 18, 2014February 6, 2021Categories Startups Leave a comment on What type of content resource a startup should hire?I have been working in the internet industry for the last 11 years. I have seen the great rise of the dotcom and also the recession that hit almost everybody so hard that they had to make drastic changes in their career and life. I have also seen black-hat SEO techniques giving rich dividends to small companies, and also how Google quickly killed them by introducing various changes to its algorithm. I have worked in the print, startups, and also … Continue reading “What type of content resource a startup should hire?”
Sanskrit business names
Posted on September 15, 2014February 28, 2021Categories Sanskrit Names 142 Comments on Sanskrit business namesA lot of people nowadays prefer to give a thoughtful name to their business, and in India, some of them prefer to find something relevant in Sanskrit. Sanskrit business names are quite popular and I have received numerous requests to suggest some names that can go well for a particular business. It is very important to understand that while you pick up a Sanskrit name for companies, you should be aware whether you are going for translation or just for … Continue reading “Sanskrit business names”
5 lessons entrepreneurs can learn from movie Wolverine
Posted on July 31, 2013February 6, 2021Categories Startups Leave a comment on 5 lessons entrepreneurs can learn from movie WolverineWolverine happened to be the first 3-D movie that I watched in a cineplex. Overall, it was a very nice experience and it opened up a lot of thoughts in my mind. 1. If your idea is unique, there might be people who would want to replicate it, which means potential competition. Yashida wants to acquire powers that Logan enjoyed. So, prepare yourself for a real battle when you enter the market. 2. It’s good to rely on your experiences, … Continue reading “5 lessons entrepreneurs can learn from movie Wolverine”
Startup funding news of the last week
Posted on May 10, 2013February 6, 2021Categories Startups Leave a comment on Startup funding news of the last weekBelow are some of the startups that have been funded recently. Kinetic Social, a leading social media advertising technology company, has raised $8 million Series A funding VeryLastRoom, a hotel booking app that lets you negotiate last minute prices even cheaper than on the web, gets €400,000 seed funding DraftKings, a leading provider of daily fantasy sports online, has closed a $7M Series A round of funding Chute, a startup that offers tools for collecting and displaying photos, has raised … Continue reading “Startup funding news of the last week”
Startup funding news of the week
Posted on May 3, 2013February 6, 2021Categories Startups Leave a comment on Startup funding news of the weekHere are some funding updates of startups. These are compiled from various online sources and social media sites. Netchemia, the leading provider of cloud-based talent management software for K-12 school districts and institutions, raises $6.5M funding 20Jeans, a men’s online retailer, has raised ~$1M seed funding from investors including Baroda Ventures, Plus Capital & Siemer Ventures MindMixer, an startup focused on community organization and local movements, has closed $4M Series B funding Business listings management startup Local Market Launch has … Continue reading “Startup funding news of the week”
After Vicky Leaks and not Vicky Donor, It’s Vicky.in
Posted on March 19, 2013Categories Startups Leave a comment on After Vicky Leaks and not Vicky Donor, It’s Vicky.inFrom a simple reviewing site that catered to the needs of users who wanted to know more about various cars available in the market, Vicky.in has increased its operations and range. The founders continued their effort and built a complete portal where users can buy and sell cars, know more about them and share the information that is useful to almost everybody. We had an email interview with Karthick. Q1. Tell us how you got the idea to start Vicky.in? I (karthick … Continue reading “After Vicky Leaks and not Vicky Donor, It’s Vicky.in”
MebelKart–selling furniture online
Posted on January 28, 2013Categories Startups Leave a comment on MebelKart–selling furniture onlineIn the times when companies, startups, and entrepreneurs are looking to sell almost every product on internet, furniture has remained an item that is considered too pricey (and even unique) to try online. Some of the consumers state that furniture carries a certain kind of emotional value to the purchase because they will be using it both for its functionality as well as decoration purposes. In the challenging scenario where selling, delivering and post-sales services could pose stringent situations for … Continue reading “MebelKart–selling furniture online”