Parimatch, a leading name in the iGaming industry, is honored and proud to introduce its newest addition to the family—a Mascot named LAKHY THE TIGER. It’s the first time an iGaming company in the Asian market is presenting its brand hero to the audience. LAKHY, born in the virtual world of Parimatch, serves as a guide to the exciting world of entertainment, sharing life hacks, and demonstrating how to get the most out of the game. Meet LAHKY: Appearance and … Continue reading “Parimatch Introduces Its Official Brand Hero: LAKHY THE TIGER”
D2C brand Recode Studios expands retail presence, opens 10th store in Ludhiana
Posted on September 19, 2023September 19, 2023Categories PR Leave a comment on D2C brand Recode Studios expands retail presence, opens 10th store in LudhianaRecode Studios, the retail brand, established in 2018, is delighted to announce the grand opening of its 10th store in Ludhiana with an initial investment of 1.5 million INR. The newly launched Ludhiana store of Recode occupies 230 sq ft area, slightly larger than the brand’s average store size of approximately 200 sq ft. Furthermore, they have outlined their ambitious goal of launching an additional 10 stores within this fiscal year, with the aim of achieving a revenue of Rs. … Continue reading “D2C brand Recode Studios expands retail presence, opens 10th store in Ludhiana”
How to Use PR During an Economic Downturn?
Posted on January 13, 2023January 13, 2023Categories PR Leave a comment on <strong>How to Use PR During an Economic Downturn?</strong>Uncertainty surrounds the economy, which is regrettable. Due to predictions of a coming recession and assertions by experts that we are currently technically in one, many public relations and marketing organisations are concerned about their futures. Though many economists believe we already are, the National Bureau of Economic Research, which is in charge of announcing when a recession occurs in the United States, has not yet said whether or not we are. A precarious economic outlook is being supported by … Continue reading “How to Use PR During an Economic Downturn?“
Impactsure now available on Temenos Exchange
Posted on November 23, 2022November 23, 2022Categories PR Leave a comment on <strong>Impactsure now available on Temenos Exchange</strong>Sees great opportunity to offer its AI/ML powered document analytics solution to Temenos’ 3,000 banking customers across 150 countries Impactsure Technologies (Impactsure), an Artificial Intelligence (AI) and Machine Learning (ML) powered document analytics SaaS company for Banks and Enterprises, announced the availability of its Secure Unified Responsive Engine (SURE)-based SureMatch platform on Temenos Exchange, the open market place for fintech solutions. Temenos is the digital and core banking solution provider for prominent global banks. SureMatch helps automate manually intensive and error-prone processes that … Continue reading “Impactsure now available on Temenos Exchange“
Utkarsh launches new wing centered on Engineering Exams
Posted on November 23, 2022November 23, 2022Categories PR Leave a comment on <strong>Utkarsh launches new wing centered on Engineering Exams</strong>As part of its goal of offering quality and accessible education to all, Jodhpur-based Utkarsh Classes has launched a dedicated wing for engineering exams at its new center located at Metro Pillar No. 66, Near Gujar Ki Thadi, Gopalpura Bypass Road in Jaipur. The wing will incorporate students preparing for engineering jobs in the government sector. This includes preparation for multiple engineering focused exams such as SSC-JE, RRB-JE, GATE, State AE/JE exams & all-other engineering exams. Students can prepare for … Continue reading “Utkarsh launches new wing centered on Engineering Exams“
Simpl partners with Nicobar to enable Pay-in-3
Posted on July 26, 2022July 26, 2022Categories PR Leave a comment on Simpl partners with Nicobar to enable Pay-in-3Pay-in-3 empowers customers to shop with ease and pay later in 3 easy equal installments at no extra charge Simpl, India’s leading 1-click checkout network, has announced a partnership with Nicobar, a popular Indian lifestyle brand with products ranging across clothing, home, and travel. This association offers Nicobar’s customers a split payment option through Simpl’s Pay-in-3 feature. ‘Pay-in-3’ is a unique offering from the Simpl product family that benefits D2C brands such as Nicobar. It comes with a host of value-added features … Continue reading “Simpl partners with Nicobar to enable Pay-in-3”
Woot Factor Brand Architects executes the LIT Credit Card launch of The AU Small Finance Bank
Posted on July 22, 2022July 22, 2022Categories PR Leave a comment on Woot Factor Brand Architects executes the LIT Credit Card launch of The AU Small Finance BankWoot Factor Brand Architect, Woot Factor Brand Architects – an experiential, strategic communication and an event company, successfully conceptualized and executed the launch of AU Small Finance Bank LIT (Live-It-Today) credit card at the Trident, BKC, Mumbai on 22nd June 2022, alongside Sanjay Aggrawal, MD & CEO, AU Small Finance Bank, Mayank Markande, SBU head, AU Small Finance Bank, Uttam Tibrewal, Executive Director, AU Small Finance Bank and Rishi Dhariwal, Group head Liability, AU Small Finance Bank The LIT Credit Card, the newly launched product from AU Small Finance … Continue reading “Woot Factor Brand Architects executes the LIT Credit Card launch of The AU Small Finance Bank”
Simpl partners with Zymrat to offer Pay-in-3 services
Posted on July 19, 2022July 19, 2022Categories PR Leave a comment on Simpl partners with Zymrat to offer Pay-in-3 servicesSimpl, India’s leading 1-click checkout network, has partnered Zymrat to facilitate Pay-in-3 feature for customers of the popular D2C performance wear brand. Commenting on the partnership, Simpl Co-Founder and CEO, Nitya Sharma said, “We are delighted that Zymrat has joined our 20k+ and growing merchant partner network. Simpl users now have access to yet another formidable D2C brand. Pay-in-3 allows D2C brands to provide greater convenience and ease of payments to their customers, thus providing the best consumer experience.” ‘Pay-in-3’ is the … Continue reading “Simpl partners with Zymrat to offer Pay-in-3 services”
Zupee appoints Ashwani Rana as Chief Public Policy Officer
Posted on July 14, 2022July 14, 2022Categories PR Leave a comment on Zupee appoints Ashwani Rana as Chief Public Policy OfficerAshwani previously held the position of Director, Public Policy Meta (Facebook) Zupee, a skill-based mobile gaming platform, has announced the appointment of Ashwani Rana as the Chief Public Policy Officer. Ashwani joins Zupee from Meta (Facebook) where he was Director of Public Policy for more than six years. Before Meta, he was with Bharti Airtel for more than a decade as their Chief Regulatory Office (Operations). He has worked closely with top trade organizations in the country and headed … Continue reading “Zupee appoints Ashwani Rana as Chief Public Policy Officer”
Piaggio Vehicles launches Apé NXT+ : The Mileage Ka Raja
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Piaggio Vehicles launches Apé NXT+ : The Mileage Ka RajaPiaggio Vehicles Pvt Ltd (PVPL), a 100 % subsidiary of the Italian Piaggio Group and India’s leading manufacturer of small commercial vehicles launched an innovative new product in the Passenger Segment – the all new Apé NXT+ The Apé NXT+ is a high mileage three-wheeler giving an Industry Best Fuel Efficiency of upto 50km/KG for the CNG version. The indigenously researched and developed vehicle is equipped with very stylish aesthetic elements which provide it a contemporary and refreshed looks compared … Continue reading “Piaggio Vehicles launches Apé NXT+ : The Mileage Ka Raja”
Avaali marks its 10th anniversary; launches Velocious Supplier Relationship Management Application (SRM) Version 4.1
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Avaali marks its 10th anniversary; launches Velocious Supplier Relationship Management Application (SRM) Version 4.1· Velocious SRM is a full-featured, scalable solution to automate the lifecycle of supplier processes including Sourcing, Reverse Auctions and Procure to Pay. · Version 4.1 of Velocious enables a full-featured Supplier Information Management wherein suppliers can submit their onboarding data via web-based forms, and take advantage of fully automated checks and validation to ensure accuracy. · Suppliers can also use the workflow engine’s configurable features to set up a multi-level review and approval process and an intern-built mechanism for query resolution · Avaali celebrates 10 years in … Continue reading “Avaali marks its 10th anniversary; launches Velocious Supplier Relationship Management Application (SRM) Version 4.1”
Vi Brings Agniveer Course Material for its users on the Vi App, in partnership with Pariksha
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Vi Brings Agniveer Course Material for its users on the Vi App, in partnership with ParikshaWith the commencement of the Agniveer Recruitment process for Indian Armed Forces this year, Vodafone Idea Limited (Vi) has announced availability of Agniveer course material on the Vi Jobs & Education platform on the Vi App. Vi aims to empower Bharat youth to prepare and excel in various Government job exams, including Agniveer, by enabling access to well researched course material which can be accessed through its platform, anywhere, anytime. Vi recently launched Vi Jobs & Education in partnership with Pariksha, the leading preparation … Continue reading “Vi Brings Agniveer Course Material for its users on the Vi App, in partnership with Pariksha”
Furlenco is gearing up for a new wave in the D2C furniture industry
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Furlenco is gearing up for a new wave in the D2C furniture industry– Gearing up to give people the freedom to furnish their homes in any way by providing access, change and choice – Offers rent and return; buy and sell back under one roof – a first-of-its-kind in India – Aims to touch 1 million Indian households by 2024 – Furlenco to increase its annual revenue run rate by 2.5X by June 2023. In line with its core philosophy of providing freedom and flexibility to its customers, Furlenco, India’s leading furniture and lifestyle brand is now … Continue reading “Furlenco is gearing up for a new wave in the D2C furniture industry”
Godrej Appliances launches new health care innovation – Godrej InsuliCool, to aid the growing population of Insulin Dependent Diabetics
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Godrej Appliances launches new health care innovation – Godrej InsuliCool, to aid the growing population of Insulin Dependent Diabetics~The advanced insulin cooling solution store insulin vials, pens, cartridges at the scientifically recommended temperature of 2°- 8°C to retain its effectiveness ~ Light weight, compact and portable -it aims to resolve the hassles of storing and carrying insulin for millions of diabetic patients around the world Godrej Appliances, business unit of Godrej & Boyce, the flagship company of the Godrej Group, has been actively contributing towards building the nation’s healthcare infrastructure. Taking a step further in this direction, strengthening … Continue reading “Godrej Appliances launches new health care innovation – Godrej InsuliCool, to aid the growing population of Insulin Dependent Diabetics”
Fabindia’s journey of transforming trash to treasure
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Fabindia’s journey of transforming trash to treasureWith over 100,000 metric tonnes of waste generated every day in India, waste management remains one of the biggest issues that the country is facing. Landfills are being stretched to the limit, and the continuously mounting garbage is contaminating natural resources like soil and groundwater. While reforms at the industry and policy level are being introduced, businesses have also taken up the awareness baton. Retail brand, Fabindia’s ‘Shunya’ collection of rugs and outdoor chairs is made from recycled PET (Polyethylene terephthalate) yarn that … Continue reading “Fabindia’s journey of transforming trash to treasure”
PEPPERFRY LAUNCHES ITS NEW STUDIO IN BANGALORE, KARNATAKA
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on PEPPERFRY LAUNCHES ITS NEW STUDIO IN BANGALORE, KARNATAKASTRENGTHENS ITS OMNICHANNEL PRESENCE IN SOUTHERN INDIA Pepperfry, the ecommerce furniture and home goods company, announced the launch of its New Studio in Bangalore, Karnataka. The offline expansion is in line with the company’s aim to penetrate into niche markets and strengthen its omnichannel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 90+ cities with 174+ studios in the country. Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omnichannel … Continue reading “PEPPERFRY LAUNCHES ITS NEW STUDIO IN BANGALORE, KARNATAKA”
Simpl appoints Somansh Kumar as Director – Platform Integrations
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Simpl appoints Somansh Kumar as Director – Platform IntegrationsSomansh will lead the integrations’ charter and growing merchant partners on Simpl Simpl, India’s leading checkout network, announced the appointment of Somansh Kumar as Director of Platform Integrations. Through this key appointment, Simpl aims to drive merchant quality and their onboarding experience. As the Director of Platform Integrations, Mr. Kumar’s responsibilities include leading the integrations’ charter for Simpl’s 20k and growing merchant partners. He will especially drive merchant quality and their onboarding experience with a laser-sharp focus on integration lifecycle … Continue reading “Simpl appoints Somansh Kumar as Director – Platform Integrations”
Fractal & Analytics Vidhya Set a new GUINNESS WORLD RECORDS™ title
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Fractal & Analytics Vidhya Set a new GUINNESS WORLD RECORDS™ titleFractal (www.fractal.ai), a leading provider of AI & analytics to global Fortune 500 companies, and Analytics Vidhya (www.analyticsvidhya.com), India’s largest analytics & data science community, set a GUINNESS WORLD RECORDS™ title of “Most Viewers of an Artificial Intelligence programming lesson live stream on a bespoke platform” at 1729. 1729 is an AI (eye) opening virtual event focusing on the learning & growth of early-stage AI career aspirants. The GUINNESS WORLD RECORDS™ title was achieved by 1842 participants who learned how to build an Artificial Intelligence model with Kaggle … Continue reading “Fractal & Analytics Vidhya Set a new GUINNESS WORLD RECORDS™ title “
Star Health and CSC partner to make health insurance accessible in rural India
Posted on July 12, 2022July 12, 2022Categories PR Leave a comment on Star Health and CSC partner to make health insurance accessible in rural IndiaØ First standalone health insurance company in the country to partner with CSC Ø Initiative to help increase India’s health insurance penetration in rural India Star Health and Allied Insurance Co. Ltd., one of the leading standalone health insurance companies in the country, and Common Services Centers (CSC), under Ministry of Electronics & Information Technology, have partnered to provide over 5 lakh CSCs access to a select range of Star Health insurance products, specially designed to meet the needs of rural customers, across … Continue reading “Star Health and CSC partner to make health insurance accessible in rural India”
Syska expands partnership with Flipkart; launches the much advanced & elegant SW300 Polar Smartwatch in India at a disruptive price point redefining the wearable category
Posted on July 11, 2022July 11, 2022Categories PR Leave a comment on Syska expands partnership with Flipkart; launches the much advanced & elegant SW300 Polar Smartwatch in India at a disruptive price point redefining the wearable categoryThe Smartwatch is power packed with features like Bluetooth calling, In-built memory for offline music storage, 1.32” Ultraview IPS display 360*360-pixel resolution, TWS connection to name a few Syska Group, the leading FMEG brand in India, announced the launch of its latest smartwatch Syska SW300 Polar. This expansion is once again in collaboration with India’s e-commerce platform Flipkart. Syska forayed into the fast-growing smartwatch segment in 2020 with Flipkart to cater to the growing demand for fitness essentials across the … Continue reading “Syska expands partnership with Flipkart; launches the much advanced & elegant SW300 Polar Smartwatch in India at a disruptive price point redefining the wearable category”