Mobile Apps going for traditional advertising models

Posted on March 25, 2015February 6, 2021Categories StartupsTags , , , , , ,   Leave a comment on Mobile Apps going for traditional advertising models

PepperTap sends discount coupons with courier Who says that traditional and print advertisement models are going to die very soon? No, they are not? Advertisement and marketing are two areas where innovation is happening almost every second but still you may surprised by people taking traditional methods. I received a discount coupon from the courier guy who had come to pick a reverse delivery for a product that I bought from Paytm because the size was not fitting. As I … Continue reading “Mobile Apps going for traditional advertising models”

Brands react to social media feedback differently

Posted on March 11, 2015February 6, 2021Categories StartupsTags , , , , ,   Leave a comment on Brands react to social media feedback differently

Recently, I have become more active on Twitter than ever. Reason? Simple. Brands that do not respond to your usual emails through ‘contact us’ pages, do reply on twitter promptly and also fling into action. (Yes, I mean that!) So, I will take example of three brands that are fairly large in their respective domain. First is HDFC Bank. Second is Paytm. Third is Taboola. Of course, my observation is based on personal experience but I have an inclination to … Continue reading “Brands react to social media feedback differently”

Paytm customer care on social media is far better

Posted on March 7, 2015February 6, 2021Categories StartupsTags , , , , , 1 Comment on Paytm customer care on social media is far better

This is classic case where e-commerce sites have lot to do–making sure the vendors registered with them don’t screw their customers, because the reflection of a faulty product delivered goes to Paytm and not to the vendor who actually sent it. One of very close friends of mine ordered a DSLR Canon camera from Paytm. Paytm was offering heavy cashback discount and it seemed a perfect opportunity for my friend who was waiting to buy a camera for the last … Continue reading “Paytm customer care on social media is far better”

Why your startup should not adopt the Indian Ph. D. model?

Posted on October 4, 2014February 6, 2021Categories StartupsTags , , , , , , , ,   Leave a comment on Why your startup should not adopt the Indian Ph. D. model?

Do you know what Indian Ph. D. model is? Well, this may sound to be overly sarcastic and I should refrain from throwing bad light on my nations image; unfortunately this remains true, and this is one of the reasons that keep us backwards or keep pulling our legs. I admit that the same Ph. D. system would be prevalent in many other countries, but at least people who know the advantage and significance of innovation should stay safe from … Continue reading “Why your startup should not adopt the Indian Ph. D. model?”

What Indian startups can learn from ISRO’s Mangalyaan?

Posted on September 25, 2014February 6, 2021Categories StartupsTags , , , , , , 2 Comments on What Indian startups can learn from ISRO’s Mangalyaan?

An overview of ISRO’s Mangalyaan project in context of Indian social media Have you given a thought to this: what made ISRO’s Mangalyaan so much popular among the professionals who are sitting on the social media and celebrating its success with jokes, pranks, graphics and sharing every message that has a hashtag of #mars #mangalyaan or #MOM? Well, the main reason that comes out of the whole picture and plethora of points that an Indian can be proud of is … Continue reading “What Indian startups can learn from ISRO’s Mangalyaan?”

How can startups cure your indigestion

Posted on September 22, 2014February 6, 2021Categories StartupsTags ,   Leave a comment on How can startups cure your indigestion

Knowledge that is not put into practice is like food that is not digested. –Sri Sathya Sai Baba Have you felt the practicality of this sentence in your professional life? Have you noticed how working in a particular role, amassing a lot of knowledge and skill will make your life miserable because in big corporate world, you don’t get to put everything in practice? I certainly have! I have noticed that big corporate world does not allow you to experiment … Continue reading “How can startups cure your indigestion”

What type of content resource a startup should hire?

Posted on September 18, 2014February 6, 2021Categories StartupsTags , , , , ,   Leave a comment on What type of content resource a startup should hire?

I have been working in the internet industry for the last 11 years. I have seen the great rise of the dotcom and also the recession that hit almost everybody so hard that they had to make drastic changes in their career and life. I have also seen black-hat SEO techniques giving rich dividends to small companies, and also how Google quickly killed them by introducing various changes to its algorithm. I have worked in the print, startups, and also … Continue reading “What type of content resource a startup should hire?”