Top 4 Experiential Marketing Companies Catering to Different Sectors

Posted on February 26, 2021February 26, 2021Categories Startups   Leave a comment on Top 4 Experiential Marketing Companies Catering to Different Sectors

Experiential marketing companies engage consumers through interactive solutions and help the brand to connect its idea with its audiences. These companies plan and execute immersive events and experiential activities, such as interactive exhibits using cutting edge technologies that encourage consumers to actively participate and get entertained at the same time. Generally, these services include location planning, logistics, and staffing solutions for all events and activities. Experiential marketing is often used by businesses looking for creative solutions that allow consumers to … Continue reading “Top 4 Experiential Marketing Companies Catering to Different Sectors”

Being Covid-compliant helped Fintech startups to grow during the pandemic: Risers Accelerator

Posted on February 22, 2021February 22, 2021Categories Startups   Leave a comment on Being Covid-compliant helped Fintech startups to grow during the pandemic: Risers Accelerator

According to a study conducted by the expert panel at Risers Accelerator, a conglomerate of India’s top entrepreneurs established to empower startups, fintech startups have performed brilliantly amid the pandemic – a time when most of the sectors suffered quite a bit. The panel at Risers Accelerator noticed that among all the requests it received from startups from different sectors for support, nearly 45% were from fintech startups. According to a study conducted by NASSCOM in May of 2020, more … Continue reading “Being Covid-compliant helped Fintech startups to grow during the pandemic: Risers Accelerator”

ACC RMX first in India to launch ECOPact- the Green Concrete to create a Sustainable #PositiveImPACT

Posted on February 16, 2021February 16, 2021Categories Startups   Leave a comment on ACC RMX first in India to launch ECOPact- the Green Concrete to create a Sustainable #PositiveImPACT

Embracing Innovation and Sustainability, ACC Ready Mix Concrete introduces its new low carbon range of concrete: ECOPact – the Green Concrete for high-performing, sustainable and circular construction. Launched in Mumbai and Hyderabad, ECOPact range will be rolled out across India in a phased manner in the next few weeks. The rollout of ECOPact is a key plank towards advancing the transition towards low-carbon and circular construction. “With ECOPact, we are all set to make a positive impact on our community … Continue reading “ACC RMX first in India to launch ECOPact- the Green Concrete to create a Sustainable #PositiveImPACT”

Seven Indian Incubation Programmes Every Entrepreneur Should Know

Posted on February 15, 2021February 15, 2021Categories Startups   Leave a comment on Seven Indian Incubation Programmes Every Entrepreneur Should Know

Entrepreneurism sounds quite fascinating in the initial stages; however, the road to becoming an entrepreneur is not everyone’s cup of tea. There come multiple hurdles and challenges on the way. And given these challenges, many such business-minded people lack guidance and assistance and also get confused about how to start on the journey to set up a company. There the importance of incubators and accelerators comes in. The mentors of such programmes help budding entrepreneurs gain the know-how to form … Continue reading “Seven Indian Incubation Programmes Every Entrepreneur Should Know”

HOW TO LAUNCH AND GROW SUCCESSFUL STARTUPS?

Posted on February 15, 2021February 15, 2021Categories Startups   Leave a comment on HOW TO LAUNCH AND GROW SUCCESSFUL STARTUPS?

‘The Startup LaunchBook’ by Ajay Batra, Executive VP, Wadhwani Venture Fastrack, is a handbook providing a practical five-level success pathway for startups In today’s time with the rising acceptance of entrepreneurship and a fast-developing ecosystem of peers, investors, mentors, incubators, Government & Corporates, there has never been a better time to start up. However, the failure rate among startups remains as high as 90% with ~ 80% facing closure within the first 18 months. Keeping in mind the challenges in the startup … Continue reading “HOW TO LAUNCH AND GROW SUCCESSFUL STARTUPS?”

TWO NOBEL LAUREATES & AN MIT PROF ENLIGHTEN 684 GRADUATING LEARNERS IN ADAMAS UNIVERSITY CONVOCATION

Posted on February 12, 2021February 12, 2021Categories Startups   Leave a comment on TWO NOBEL LAUREATES & AN MIT PROF ENLIGHTEN 684 GRADUATING LEARNERS IN ADAMAS UNIVERSITY CONVOCATION

Two Nobel Laureates, Chief Guest Prof Roald Hoffman (Chemistry Nobel, 1976) and Guests of Honour Claude Cohen-Tannoudji (Physics Nobel, 1997), and an MIT-Tufts University Professor, Dr Partha S Ghosh, addressed the 684 graduating students of Kolkata-based Adamas University, in its 4th Convocation today, held physically, with 27 gold and silver winners and their parents present physically, along with faculty and academic council, while rest attended online. The graduating UG and PG learners were from all schools: engineering, business, law, sciences, liberal … Continue reading “TWO NOBEL LAUREATES & AN MIT PROF ENLIGHTEN 684 GRADUATING LEARNERS IN ADAMAS UNIVERSITY CONVOCATION”

Ronan Keating premieres on Gonuts to make Valentine’s Day special

Posted on February 9, 2021February 9, 2021Categories Startups   Leave a comment on Ronan Keating premieres on Gonuts to make Valentine’s Day special

Gonuts, Asia’s largest and most influential celebrity commerce platform announced its partnership with the world famous Irish singer-songwriter and musician, Ronan Keating. The ex-Boyzone super star, Ronan Keating with eleven albums, one compilation album and twenty-nine hit singles to his name, is also renowned for his solo single “When You Say Nothing at All” , which was featured in the movie Notting Hill. He has recently launched his new song “Forever and Ever Amen” with Shania Twain. He is now … Continue reading “Ronan Keating premieres on Gonuts to make Valentine’s Day special”

How 4 people who love AI come together and how VedaLabs was born

Posted on December 1, 2020February 6, 2021Categories Startups   Leave a comment on How 4 people who love AI come together and how VedaLabs was born

It was in Delhi when I met with the other 3 founders at the co-working space. The companies on our floor had an amazing and talented group of people. When I started the conversation, they and I have found a common interest in “Artificial Intelligence”. We usually talk about AI, computer vision, and other technologies on our breaks. Spending months like this, one person in our group planned a trip to Udaipur and we were all travel enthusiastic and peripatetic. … Continue reading “How 4 people who love AI come together and how VedaLabs was born”

Tharun Bhascker Dhaassyam admits ‘Building a home is a daunting task’; A construction start-up ropes in the national award-winning director as the brand ambassador

Posted on November 19, 2020February 6, 2021Categories Startups   Leave a comment on Tharun Bhascker Dhaassyam admits ‘Building a home is a daunting task’; A construction start-up ropes in the national award-winning director as the brand ambassador

Hocomoco, a home construction and monitoring company, onboards renowned Telegu filmmaker, Tharun Bhascker Dhaassyam, as the brand ambassador. The national award winner is known for directing the critically acclaimed Telugu language romantic comedy film Pelli Choopulu, which was also his first full length feature film. Commenting on the collaboration, Tharun Bhascker Dhaassyam, says, “Building a home has always been a lifelong dream for most people, especially for me. I’ve seen my father work tirelessly towards making the dream come true. … Continue reading “Tharun Bhascker Dhaassyam admits ‘Building a home is a daunting task’; A construction start-up ropes in the national award-winning director as the brand ambassador”

A MAGICAL WALK TO CARPET HAVEN, WITH A LUXURIOUS RANGE OF FINE, HANDCRAFTED CARPETS BY YAK CARPET, INDIA

Posted on November 17, 2020February 6, 2021Categories Startups   Leave a comment on A MAGICAL WALK TO CARPET HAVEN, WITH A LUXURIOUS RANGE OF FINE, HANDCRAFTED CARPETS BY YAK CARPET, INDIA

YAK Carpet, one of India’s most premium creator of luxury carpets & rugs for home and industry, redefines design sensibility for the most astute households in India with the introduction of an exclusive array of carpets. Yak carpet houses a plethoric range of finely handcrafted rugs and carpets ranging across various genres. With the newest addition to the assortment is the ensemble of Oceanic collection. Each masterpiece from the house of YAK Carpet has a unique story to narrate, including the eccentric masterpieces … Continue reading “A MAGICAL WALK TO CARPET HAVEN, WITH A LUXURIOUS RANGE OF FINE, HANDCRAFTED CARPETS BY YAK CARPET, INDIA”

Ampersand Group celebrates Children’s Week across India

Posted on November 16, 2020February 6, 2021Categories Startups   Leave a comment on Ampersand Group celebrates Children’s Week across India

– Over25,000 students of Ampersand Group managed schools participate across states from pre-primary to K12 schools in India – Initiative covered Anganwadis in Nashik under Public-Private Partnership with the Ministry of Women & Child Development, Balwadis under the Municipal Corporation of Greater Mumbai in Maharashtra, and Hubble Adarsh Senior Secondary Schools in Punjab The Children’s Week celebrations was commenced by Ampersand Group which operates and manages pre-primary to K12 schools across India reaching out to over 25,000 students with this initiative. The … Continue reading “Ampersand Group celebrates Children’s Week across India”

Pocketly 100X.VC Portfolio, micro-lending platform achieves product market fit with month on month 100% loan book growth

Posted on November 16, 2020February 6, 2021Categories Startups   Leave a comment on Pocketly 100X.VC Portfolio, micro-lending platform achieves product market fit with month on month 100% loan book growth

Pocketly Infotech Pvt. Ltd., the Bengaluru based Fintech startups and a portfolio of 100X.VC, which provides small ticket loans to students, is looking to expand its portfolio rapidly and is targeting 100% month-on-month growth. Pocketly that employs artificial intelligence and machine learning to offers quick, short-term loans to empower college students in India, has registered around 50% month-on-month growth since lockdown. The loan book of the company that was founded in 2019 by Navdeesh Ahuja, who previously managed Udaan’s credit business … Continue reading “Pocketly 100X.VC Portfolio, micro-lending platform achieves product market fit with month on month 100% loan book growth”

Typos do Happen, but What’s the Value of Standardization for Your Business

Posted on January 29, 2018February 6, 2021Categories StartupsTags ,   Leave a comment on Typos do Happen, but What’s the Value of Standardization for Your Business

Digital content in the regional language always has the potential of being read and consumed by the users, though, in the recent times, the English content has almost browbeaten the regional languages when it comes to consumption through computers, mobile phones, and other handheld gadgets. But it is not easy to put up to the challenge and deliver quality digital content in regional languages. The online or machine translation is no match to the difficulty or flexibility a human language … Continue reading “Typos do Happen, but What’s the Value of Standardization for Your Business”

Enabling you to secure a government job

Posted on June 14, 2016February 6, 2021Categories Startups   Leave a comment on Enabling you to secure a government job

Job search is one of the most strenuous hassles of life. Every individual passing out of school or college wishes to land on his dream job for career advancement as well as to find a lucrative earning opportunity. While unemployment is adequately being addressed in the nation both by government as well as private sectors with the creation of potential job openings, job seekers need the right kind of guidance and information on the openings that are suitable for them. … Continue reading “Enabling you to secure a government job”

Mobile Apps going for traditional advertising models

Posted on March 25, 2015February 6, 2021Categories StartupsTags , , , , , ,   Leave a comment on Mobile Apps going for traditional advertising models

PepperTap sends discount coupons with courier Who says that traditional and print advertisement models are going to die very soon? No, they are not? Advertisement and marketing are two areas where innovation is happening almost every second but still you may surprised by people taking traditional methods. I received a discount coupon from the courier guy who had come to pick a reverse delivery for a product that I bought from Paytm because the size was not fitting. As I … Continue reading “Mobile Apps going for traditional advertising models”

Brands react to social media feedback differently

Posted on March 11, 2015February 6, 2021Categories StartupsTags , , , , ,   Leave a comment on Brands react to social media feedback differently

Recently, I have become more active on Twitter than ever. Reason? Simple. Brands that do not respond to your usual emails through ‘contact us’ pages, do reply on twitter promptly and also fling into action. (Yes, I mean that!) So, I will take example of three brands that are fairly large in their respective domain. First is HDFC Bank. Second is Paytm. Third is Taboola. Of course, my observation is based on personal experience but I have an inclination to … Continue reading “Brands react to social media feedback differently”

Paytm customer care on social media is far better

Posted on March 7, 2015February 6, 2021Categories StartupsTags , , , , , 1 Comment on Paytm customer care on social media is far better

This is classic case where e-commerce sites have lot to do–making sure the vendors registered with them don’t screw their customers, because the reflection of a faulty product delivered goes to Paytm and not to the vendor who actually sent it. One of very close friends of mine ordered a DSLR Canon camera from Paytm. Paytm was offering heavy cashback discount and it seemed a perfect opportunity for my friend who was waiting to buy a camera for the last … Continue reading “Paytm customer care on social media is far better”

What Indian languages you should translate to while launching your website in India

Posted on October 14, 2014February 6, 2021Categories Startups   Leave a comment on What Indian languages you should translate to while launching your website in India

I have seen and worked on number of projects where foreign players want to launch their website to Indian audience. The first thing they think is that the website should be translated to Hindi, because Hindi is the major language of Indians. Well, to be very specific, Hindi is the major language but not too many people use it while surfing or buying products/services online. English is fairly largely used though having a Hindi or other regional language version is … Continue reading “What Indian languages you should translate to while launching your website in India”

Social media marketing strategy for startups on Facebook

Posted on October 10, 2014February 6, 2021Categories StartupsTags ,   Leave a comment on Social media marketing strategy for startups on Facebook

Social media strategy for startups When it comes to social media marketing strategy, a lot of startups have week knees because they think it is a huge task and can’t be done in-house. They quickly figure out that an outside agency should handle their accounts. A lot of money is spent with minimum to moderate results. While actually, startups can gain a lot of business and results from social media marketing strategy if they plan and execute in in-house, because … Continue reading “Social media marketing strategy for startups on Facebook”

What kind of boss your startup should not have?

Posted on October 6, 2014February 6, 2021Categories StartupsTags , , , ,   Leave a comment on What kind of boss your startup should not have?

The most important factor that makes an employee or a team member stick to your startup or company is the reporting manager–the personality, attitude, character, and the acumen of the reporting manager will make sure that the right kind of talent stays within the team. A lot of companies suffer from huge attrition rate in terms of number of employees leaving because they are not satisfied by the way their reporting manager or the so-called boss treats them or utilizes them. Let’s … Continue reading “What kind of boss your startup should not have?”