Category: Startups

Experiential marketing companies engage consumers through interactive solutions and help the brand to connect its idea with its audiences. These companies plan and execute immersive events and experiential activities, such as interactive exhibits using cutting edge technologies that encourage consumers to actively participate and get entertained at the same time. Generally, these services include location planning, logistics, and staffing solutions for all events and activities. Experiential marketing is often used by businesses looking for creative solutions that allow consumers to … Continue reading “Top 4 Experiential Marketing Companies Catering to Different Sectors”

Entrepreneurism sounds quite fascinating in the initial stages; however, the road to becoming an entrepreneur is not everyone’s cup of tea. There come multiple hurdles and challenges on the way. And given these challenges, many such business-minded people lack guidance and assistance and also get confused about how to start on the journey to set up a company. There the importance of incubators and accelerators comes in. The mentors of such programmes help budding entrepreneurs gain the know-how to form … Continue reading “Seven Indian Incubation Programmes Every Entrepreneur Should Know”

‘The Startup LaunchBook’ by Ajay Batra, Executive VP, Wadhwani Venture Fastrack, is a handbook providing a practical five-level success pathway for startups In today’s time with the rising acceptance of entrepreneurship and a fast-developing ecosystem of peers, investors, mentors, incubators, Government & Corporates, there has never been a better time to start up. However, the failure rate among startups remains as high as 90% with ~ 80% facing closure within the first 18 months. Keeping in mind the challenges in the startup … Continue reading “HOW TO LAUNCH AND GROW SUCCESSFUL STARTUPS?”

Two Nobel Laureates, Chief Guest Prof Roald Hoffman (Chemistry Nobel, 1976) and Guests of Honour Claude Cohen-Tannoudji (Physics Nobel, 1997), and an MIT-Tufts University Professor, Dr Partha S Ghosh, addressed the 684 graduating students of Kolkata-based Adamas University, in its 4th Convocation today, held physically, with 27 gold and silver winners and their parents present physically, along with faculty and academic council, while rest attended online. The graduating UG and PG learners were from all schools: engineering, business, law, sciences, liberal … Continue reading “TWO NOBEL LAUREATES & AN MIT PROF ENLIGHTEN 684 GRADUATING LEARNERS IN ADAMAS UNIVERSITY CONVOCATION”

Gonuts, Asia’s largest and most influential celebrity commerce platform announced its partnership with the world famous Irish singer-songwriter and musician, Ronan Keating. The ex-Boyzone super star, Ronan Keating with eleven albums, one compilation album and twenty-nine hit singles to his name, is also renowned for his solo single “When You Say Nothing at All” , which was featured in the movie Notting Hill. He has recently launched his new song “Forever and Ever Amen” with Shania Twain. He is now … Continue reading “Ronan Keating premieres on Gonuts to make Valentine’s Day special”

Hocomoco, a home construction and monitoring company, onboards renowned Telegu filmmaker, Tharun Bhascker Dhaassyam, as the brand ambassador. The national award winner is known for directing the critically acclaimed Telugu language romantic comedy film Pelli Choopulu, which was also his first full length feature film. Commenting on the collaboration, Tharun Bhascker Dhaassyam, says, “Building a home has always been a lifelong dream for most people, especially for me. I’ve seen my father work tirelessly towards making the dream come true. … Continue reading “Tharun Bhascker Dhaassyam admits ‘Building a home is a daunting task’; A construction start-up ropes in the national award-winning director as the brand ambassador”

Job search is one of the most strenuous hassles of life. Every individual passing out of school or college wishes to land on his dream job for career advancement as well as to find a lucrative earning opportunity. While unemployment is adequately being addressed in the nation both by government as well as private sectors with the creation of potential job openings, job seekers need the right kind of guidance and information on the openings that are suitable for them. … Continue reading “Enabling you to secure a government job”