Category: PR

The Industry first initiative to empower woman in a male dominated category All-women CEAT Shoppe’s are owned, managed and run by team of women Plans to unveil 10 all women CEAT Shoppes in the next few months across India CEAT Tyres, India’s leading tyre manufacturer, introduces the concept of only women operated CEAT Shoppes across India. The all women CEAT Shoppe will be CEAT’s endeavour to empower women especially in the male dominated tyre industry. The Shoppes are owned, managed … Continue reading “CEAT introduces all-women CEAT Shoppes in India”

Industry Veterans launch a futuristic media & communication agency focused on small businesses and start-ups Ubi MACs, an agile and futuristic media & communication agency launched today to offer a one-stop solution for media consultation by industry veterans. Ubi MACs is a startup and an Ad agency with the objective to service mid and small capped businesses. With five clients on board already, Ubi MACs is backed up by 7 partner agencies, 23 experts and 9 core team led by … Continue reading “Ubi MACs kickstarts with five clients on board; to offer one-stop solution for media consultation”

JSW Cement, India’s leading Green Cement producer and part of US$ 12 billion JSW Group is digitizing its Sales & Marketing operations to provide channel partners ease of doing business by leveraging AI-based digital interventions. It has partnered with Yalochat, world’s leading conversational commerce service provider, to introduce AI-based Anytime Anywhere Business transactions for its trade customers. The Yalochat partnership enables JSW Cement  to upsell, transact and provide better service to its customers over messaging apps like WhatsApp. This will … Continue reading “JSW Cement is among first Indian cement companies to introduce conversational commerce services to its customers”

The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics  Usha International, India’s leading consumer durable brand and pioneer of fans, recently launched Heleous to further strengthen its ceiling fans portfolio. With fans having evolved from being functional to becoming a part of home décor, the consumer demand for premium fans in India is growing as it increasingly becomes an integral part of enhancing the interiors across homes. Additionally, Indian consumers are now choosing … Continue reading “Usha Heleous Fans – A perfect blend of elegance & technological innovation”

Mr BC Patil, Agriculture Minister, Govt of Karnataka today said that agri start-ups can provide missing links in the agricultural value chain and deliver efficient, innovative products, technologies and services to farmers and consumers. Addressing the virtual session of FICCI Summit & Awards for Agri Start-ups, Mr Patil said that the food and agriculture practices and enterprises in India is poised for transformational changes in line with the new government policies. “Agriculture has been rapidly evolving into agri business in terms of approach and … Continue reading “Agri Start-ups can provide missing links in agri value chain & deliver innovative products to farmers, consumers: Agriculture Minister, Govt of Karnataka”

Mr Arvind Bhadoriya, Minister for Cooperatives and Public Service Management, Govt of Madhya Pradesh today said that the state government is committed to the sustainable agriculture for prosperous future of its farmers. “We believe, India now needs to move from Green revolution to the Cyan Revolution, that represents the fusion of agriculture and innovations for future-fit growth,” he added. Addressing the virtual session ‘FICCI Summit and Awards for Agri Start-ups’, Mr Bhadoriya said that to build the foundation for the Cyan Revolution, the Madhya … Continue reading “Need to move from Green revolution to Cyan revolution with fusion of agriculture & innovations for growth: Madhya Pradesh Minister for Cooperatives & Public Service Management”

New report details five key trends slated to impact the future, project leaders, and change-makers around the world Project Management Institute (PMI) has released its latest report on long-term business, geopolitical, and technological trends that are reshaping our world and the types of projects that will be most prevalent and critical in the years to come in the face of these disruptions. Megatrends 2021 helps to ensure that project leaders can better understand the world’s rapid transformation and the global context in … Continue reading “Project Management Institute’s Megatrends 2021 Underscores How Projects Will Counterbalance the Rising Forces of Disruption”

The acquisition gives ixigo 100% ownership of Confirmtkt in a stock plus cash deal AI based travel app ixigo has entered into a definitive share purchase agreement to acquire 100% shareholding of Confirmtkt, a Bengaluru based online train discovery and booking platform, for an undisclosed amount across a mix of cash and ixigo stock. The founders of ixigo will join the Confirmtkt board and existing investors of Confirmtkt, including Venture Catalysts, will be exiting the company fully as a part … Continue reading “ixigo Acquires Train Booking App Confirmtkt”

The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product, and sales campaignsVavoDigital a tech-enabled do-it-all platform for influencer marketing is all set to launch a new app for influencers and brands. The new app offers a one-of-a-kind marketplace that directly connects brands and influencers, eliminating the intermediaries. It helps find right brands or content creators to work with, communicate, post, track campaign performances, and more on just one platform. Initially we … Continue reading “Influencer Marketing specialist – VavoDigital launches an online marketing app for brands and content creators to connect”