The new ABS blade ceiling fan by Usha boasts power-saving features, innovative technology, and modern aesthetics
Usha International, India’s leading consumer durable brand and pioneer of fans, recently launched Heleous to further strengthen its ceiling fans portfolio.
With fans having evolved from being functional to becoming a part of home décor, the consumer demand for premium fans in India is growing as it increasingly becomes an integral part of enhancing the interiors across homes. Additionally, Indian consumers are now choosing fans that offer innovation in technology, besides being aesthetically pleasing – offering an optimal blend of looks and functionality.
A one-of-its-kind fan, the Heleous is packed with high-tech features including 3-D aerodynamic ABS blades for smoother air flow, super high 260 m³/min air delivery and whisper-quiet operation. High torque BLDC motor in the Heleous fan ensures low temperature rise, higher efficiency, low power consumption of only 43 watts, improved speed control, and reliability. Bi-directional rotation helps run this fan anti-clockwise during hot summer months to blow cool breeze downwards, and clockwise during winter to circulate the warm air trapped closer to the ceiling downwards – making it suitable to use around-the-year. The Heleous fans also come with a point-anywhere RF remote for convenient operations.
Talking about the new launch, Mr. Rohit Mathur, President – Electric Fans & Pumps, Usha International, said “This launch – of the state-of-the-art Heleous Fans – is a milestone for us at Usha. The premium fans market is growing rapidly as consumers are now looking to upgrade their lifestyle and homes by incorporating good looking and innovative products. The upsurge in demand was further accelerated as people stayed home during the pandemic-led nationwide lockdown, spurring them to give their homes a makeover. With technology at its best, the Usha Heleous is the ideal choice for consumers aspiring for a great product from a brand they trust.”
The newly launched fans are available in contemporary colours viz., Sparkle Black and Sparkle White. Priced at INR 8490/-, the fans come with a 4-year warranty on the motor.