Tharun Bhascker Dhaassyam admits ‘Building a home is a daunting task’; A construction start-up ropes in the national award-winning director as the brand ambassador

Posted on November 19, 2020February 6, 2021Categories Startups   Leave a comment on Tharun Bhascker Dhaassyam admits ‘Building a home is a daunting task’; A construction start-up ropes in the national award-winning director as the brand ambassador

Hocomoco, a home construction and monitoring company, onboards renowned Telegu filmmaker, Tharun Bhascker Dhaassyam, as the brand ambassador. The national award winner is known for directing the critically acclaimed Telugu language romantic comedy film Pelli Choopulu, which was also his first full length feature film. Commenting on the collaboration, Tharun Bhascker Dhaassyam, says, “Building a home has always been a lifelong dream for most people, especially for me. I’ve seen my father work tirelessly towards making the dream come true. … Continue reading “Tharun Bhascker Dhaassyam admits ‘Building a home is a daunting task’; A construction start-up ropes in the national award-winning director as the brand ambassador”

PROSE bags Branding & PR mandate for Virescent Infrastructure – KKR’s renewable energy platform

Posted on November 19, 2020November 19, 2020Categories PR   Leave a comment on PROSE bags Branding & PR mandate for Virescent Infrastructure – KKR’s renewable energy platform

Prose Integrated (PROSE), a brand advisory and execution firm specialising in public relations, digital, advertising and advocacy, has bagged the branding and PR mandate of KKR’s new renewable energy platform in India — Virescent Infrastructure. The mandate involves providing end-to-end solutions from creating a brand identity to sustained conversations in mass media. The brand imagery envisaged jointly by the team at Virescent Infrastructure and PROSE represented the greatest transformation in India’s energy landscape towards green energy. The brand name ‘Virescent’ … Continue reading “PROSE bags Branding & PR mandate for Virescent Infrastructure – KKR’s renewable energy platform”

Panasonic India introduces nanoe™ X technology that inhibits 99.99% of adhered COVID-19 virus*

Posted on November 18, 2020November 18, 2020Categories Tech   Leave a comment on Panasonic India introduces nanoe™ X technology that inhibits 99.99% of adhered COVID-19 virus*

The technology receives verification and recognition by the global  contract research organization, Texcell, France Expanding on its solutions approach and offering viable and secure resolutions against COVID-19, Panasonic India, a leading diversified technology company, introduced “nanoe™ X” technology – an advanced purification technology that is capable of inhibiting 99.99% bacteria and viruses, including the novel coronavirus. The technology, developed by Panasonic Corporation, has received verification from a global contract research organisation in France, Texcell, for the inhibitory effects of the nanoe™ X … Continue reading “Panasonic India introduces nanoe™ X technology that inhibits 99.99% of adhered COVID-19 virus*”

The FIRST ‘MADE-IN-INDIA’ RANGE OF SANITIZATION PRODUCTS IN LIFESTYLE CATEGORY

Posted on November 18, 2020November 18, 2020Categories Sanitization   Leave a comment on The FIRST ‘MADE-IN-INDIA’ RANGE OF SANITIZATION PRODUCTS IN LIFESTYLE CATEGORY

Trendy, vibrant, and pocket-sizedon-the-go range of sanitizing products targeted at millennials who are looking for stylish and more relaxed options that go with their lifestyle          India’s first: Biodegradable, non-alcoholic 100% viscose fiber gadget-disinfectant wipes.Safe for gadgets and safer for the environment An aerosol base no-gas hand sanitizer spray, with more than 70% alcohol and Its Non-sticky, with moisturizer and Kills 99.99 % of germs and bacteria* Fresh and pleasant fragrances in Orange Peel, Aqua, Citrus, Lemon, and Pine Haze. The Covid-19 pandemic has brought … Continue reading “The FIRST ‘MADE-IN-INDIA’ RANGE OF SANITIZATION PRODUCTS IN LIFESTYLE CATEGORY”

BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

Posted on November 17, 2020November 17, 2020Categories Mobile Gaming   Leave a comment on BCCI ropes in MPL Sports as Official Kit Sponsor for Team India

As part of a three-year deal, MPL Sports designed and manufactured jerseys will be worn by Men’s, Women’s and the Under-19 INDIAN cricket teams The Board of Control for Cricket in India (BCCI) on Saturday announced its partnership with MPL Sports, the athleisure wear and sports merchandise brand from Mobile Premier League, India’s largest esports platform, as the new kit sponsor and official merchandise partner for the Indian Cricket Team. Under the newly-inked the strategic partnership, MPL Sports has entered … Continue reading “BCCI ropes in MPL Sports as Official Kit Sponsor for Team India”

MPL announces Rs 10 crore in revenue payout to its game developer partners

Posted on November 17, 2020November 17, 2020Categories Mobile Gaming   Leave a comment on MPL announces Rs 10 crore in revenue payout to its game developer partners

~ The gaming platform has also announced a Rs 37-crore fund for Indian game developers and studios~ Mobile Premier League, India’s largest esports and mobile gaming platform, today announced Rs 10 crore in revenue for 10 of its game developer partners in just a year, from November 2019 to October 2020. Game developers and studios publish their games on MPL under revenue-sharing agreements with the gaming platform, where developers can start monetising their games via MPL’s cash tournaments and contests. … Continue reading “MPL announces Rs 10 crore in revenue payout to its game developer partners”

A MAGICAL WALK TO CARPET HAVEN, WITH A LUXURIOUS RANGE OF FINE, HANDCRAFTED CARPETS BY YAK CARPET, INDIA

Posted on November 17, 2020February 6, 2021Categories Startups   Leave a comment on A MAGICAL WALK TO CARPET HAVEN, WITH A LUXURIOUS RANGE OF FINE, HANDCRAFTED CARPETS BY YAK CARPET, INDIA

YAK Carpet, one of India’s most premium creator of luxury carpets & rugs for home and industry, redefines design sensibility for the most astute households in India with the introduction of an exclusive array of carpets. Yak carpet houses a plethoric range of finely handcrafted rugs and carpets ranging across various genres. With the newest addition to the assortment is the ensemble of Oceanic collection. Each masterpiece from the house of YAK Carpet has a unique story to narrate, including the eccentric masterpieces … Continue reading “A MAGICAL WALK TO CARPET HAVEN, WITH A LUXURIOUS RANGE OF FINE, HANDCRAFTED CARPETS BY YAK CARPET, INDIA”

Ampersand Group celebrates Children’s Week across India

Posted on November 16, 2020February 6, 2021Categories Startups   Leave a comment on Ampersand Group celebrates Children’s Week across India

– Over25,000 students of Ampersand Group managed schools participate across states from pre-primary to K12 schools in India – Initiative covered Anganwadis in Nashik under Public-Private Partnership with the Ministry of Women & Child Development, Balwadis under the Municipal Corporation of Greater Mumbai in Maharashtra, and Hubble Adarsh Senior Secondary Schools in Punjab The Children’s Week celebrations was commenced by Ampersand Group which operates and manages pre-primary to K12 schools across India reaching out to over 25,000 students with this initiative. The … Continue reading “Ampersand Group celebrates Children’s Week across India”

Pocketly 100X.VC Portfolio, micro-lending platform achieves product market fit with month on month 100% loan book growth

Posted on November 16, 2020February 6, 2021Categories Startups   Leave a comment on Pocketly 100X.VC Portfolio, micro-lending platform achieves product market fit with month on month 100% loan book growth

Pocketly Infotech Pvt. Ltd., the Bengaluru based Fintech startups and a portfolio of 100X.VC, which provides small ticket loans to students, is looking to expand its portfolio rapidly and is targeting 100% month-on-month growth. Pocketly that employs artificial intelligence and machine learning to offers quick, short-term loans to empower college students in India, has registered around 50% month-on-month growth since lockdown. The loan book of the company that was founded in 2019 by Navdeesh Ahuja, who previously managed Udaan’s credit business … Continue reading “Pocketly 100X.VC Portfolio, micro-lending platform achieves product market fit with month on month 100% loan book growth”

Typos do Happen, but What’s the Value of Standardization for Your Business

Posted on January 29, 2018February 6, 2021Categories StartupsTags ,   Leave a comment on Typos do Happen, but What’s the Value of Standardization for Your Business

Digital content in the regional language always has the potential of being read and consumed by the users, though, in the recent times, the English content has almost browbeaten the regional languages when it comes to consumption through computers, mobile phones, and other handheld gadgets. But it is not easy to put up to the challenge and deliver quality digital content in regional languages. The online or machine translation is no match to the difficulty or flexibility a human language … Continue reading “Typos do Happen, but What’s the Value of Standardization for Your Business”

Paint what you love, the way you love to express it–says Heidi Willis, watercolorist from Australia

Posted on February 14, 2017Categories Women EntrepreneursTags , , , ,   Leave a comment on Paint what you love, the way you love to express it–says Heidi Willis, watercolorist from Australia

I believe humans have a natural tendency to enjoy colors–whatever the science has to say about white light and cones in our retinas, etc., the beauty of colors can’t be limited to a scientific phenomenon. There is something in our soul or being that binds us to these colors. If you can play with them, if you can use them to give a shape to your imagination or the world around you, there’s hardly anything more beautiful than that. Heidi … Continue reading “Paint what you love, the way you love to express it–says Heidi Willis, watercolorist from Australia”

Enabling you to secure a government job

Posted on June 14, 2016February 6, 2021Categories Startups   Leave a comment on Enabling you to secure a government job

Job search is one of the most strenuous hassles of life. Every individual passing out of school or college wishes to land on his dream job for career advancement as well as to find a lucrative earning opportunity. While unemployment is adequately being addressed in the nation both by government as well as private sectors with the creation of potential job openings, job seekers need the right kind of guidance and information on the openings that are suitable for them. … Continue reading “Enabling you to secure a government job”

Interview with Nina Alfers: facilitating integration through Yoga

Posted on November 22, 2015Categories Women EntrepreneursTags , , , , , , , ,   Leave a comment on Interview with Nina Alfers: facilitating integration through Yoga

I remember when I was a kid, Yoga was something that I would have never felt I would pursue as a career in my life. As a matter of curious trend, most of the children in India don’t dream becoming a Yoga practitioner–we are more attracted to the luxurious life that Western countries supposedly enjoy. Sadly, this state of mind among Indian children continues. However, when you meet or get to know somebody like Nina, who has never been to … Continue reading “Interview with Nina Alfers: facilitating integration through Yoga”

Interview with Anne Kerrigan Anderson: Founder of Snowga

Posted on June 16, 2015Categories Women EntrepreneursTags , , , ,   Leave a comment on Interview with Anne Kerrigan Anderson: Founder of Snowga

Who says Yoga has limits? Or Yoga involves breaking or at least testing your limits? Well, we can be sure of one thing, at least: with the advancement of human race, the application and utility of Yoga will keep evolving from the backyards of remotely-located Ashrams in the Oriental to the ultra-modern studios of the West, and now on the slippery yet beautifully-decked snow peaks. Yes, Snowga is a beautiful concept that involves the literal yoga (union) of ice-sports and … Continue reading “Interview with Anne Kerrigan Anderson: Founder of Snowga”

Mobile Apps going for traditional advertising models

Posted on March 25, 2015February 6, 2021Categories StartupsTags , , , , , ,   Leave a comment on Mobile Apps going for traditional advertising models

PepperTap sends discount coupons with courier Who says that traditional and print advertisement models are going to die very soon? No, they are not? Advertisement and marketing are two areas where innovation is happening almost every second but still you may surprised by people taking traditional methods. I received a discount coupon from the courier guy who had come to pick a reverse delivery for a product that I bought from Paytm because the size was not fitting. As I … Continue reading “Mobile Apps going for traditional advertising models”

Ink Tales–Let’s hear them from Tanvi Karnik

Posted on March 21, 2015January 24, 2022Categories Women EntrepreneursTags , , , , ,   Leave a comment on Ink Tales–Let’s hear them from Tanvi Karnik

Visual storytelling is an art, which if done properly can convey the message as prominently as the words of a celebrated poet, or the music of an eminent artist, and also the intricate moves of a dancer. Tanvi has started to do just that. She is an ink artist and is regaling her audience with classic pieces of art created almost daily! In her own words: I was just a regular person trying to figure out what my passion was. … Continue reading “Ink Tales–Let’s hear them from Tanvi Karnik”

Brands react to social media feedback differently

Posted on March 11, 2015February 6, 2021Categories StartupsTags , , , , ,   Leave a comment on Brands react to social media feedback differently

Recently, I have become more active on Twitter than ever. Reason? Simple. Brands that do not respond to your usual emails through ‘contact us’ pages, do reply on twitter promptly and also fling into action. (Yes, I mean that!) So, I will take example of three brands that are fairly large in their respective domain. First is HDFC Bank. Second is Paytm. Third is Taboola. Of course, my observation is based on personal experience but I have an inclination to … Continue reading “Brands react to social media feedback differently”

Paytm customer care on social media is far better

Posted on March 7, 2015February 6, 2021Categories StartupsTags , , , , , 1 Comment on Paytm customer care on social media is far better

This is classic case where e-commerce sites have lot to do–making sure the vendors registered with them don’t screw their customers, because the reflection of a faulty product delivered goes to Paytm and not to the vendor who actually sent it. One of very close friends of mine ordered a DSLR Canon camera from Paytm. Paytm was offering heavy cashback discount and it seemed a perfect opportunity for my friend who was waiting to buy a camera for the last … Continue reading “Paytm customer care on social media is far better”

Stephanie Landouer–blissfully lost in the beauty of Yoga

Posted on February 8, 2015Categories Women EntrepreneursTags , ,   Leave a comment on Stephanie Landouer–blissfully lost in the beauty of Yoga

It sounds too wishful or sometimes mythical but when it strikes with its beauty, it leaves you mesmerized and completely enchanted–yes, we are talking about the beauty of Yoga. It continues to ensnare people around the world and sort of completely consume them in its depths. We found another being who was caught in the vortex of Yoga and blissfully losing her worries and stress flying tangentially away from her. Stephanie has been teaching dance for over 15 years. More … Continue reading “Stephanie Landouer–blissfully lost in the beauty of Yoga”

Do you have raw dreams? Check their ripening potential with Alysha!

Posted on January 24, 2015Categories Women EntrepreneursTags , , , ,   Leave a comment on Do you have raw dreams? Check their ripening potential with Alysha!

The name itself generates a curiosity in the minds of people who come to know that Alysha is running the RAW Dreams consultancy or who happen to hear it from somebody who just have attended a session with them. I myself was intrigued to know more about them because it sounded to great to know that somebody is addressing the very idea of dreams at a very raw stage and making them ripe with proper guidance and mentoring. Young people are … Continue reading “Do you have raw dreams? Check their ripening potential with Alysha!”