D2C brand Recode Studios expands retail presence, opens 10th store in Ludhiana

Recode Studios, the retail brand, established in 2018, is delighted to announce the grand opening of its 10th store in Ludhiana with an initial investment of 1.5 million INR. The newly launched Ludhiana store of Recode occupies 230 sq ft area, slightly larger than the brand’s average store size of approximately 200 sq ft. Furthermore, they have outlined their ambitious goal of launching an additional 10 stores within this fiscal year, with the aim of achieving a revenue of Rs. 50 crore by FY24.

Recode’s main focus has been on Tier 2 and Tier 3 cities. They are directing their efforts towards these cities because they have identified a gap in the availability of high-quality cosmetics in these markets. By targeting places like Bilaspur in Chhattisgarh, Nagpur, Ranchi, Siliguri, and more, the brand is swiftly establishing a strong presence for itself.

Recode is currently planning to expand its business by focusing on product variants and increasing SKUs, with the goal of consolidating its market position. 

“Recode Studios has always been about making beauty accessible to everyone. Our journey from a small startup to opening our 10th store in Ludhiana is a testament to the trust and love our customers have placed in us. We are thrilled to bring our unique approach to makeup and skincare to Ludhiana and provide a shopping experience that combines quality and affordability,” said Dheeraj Bansal, Co-founder of Recode Studios.

The expansion into Ludhiana is part of Recode Studios’ ambitious growth plan. The brand’s founders, Bansal and Sachdeva, have translated their passion for makeup and beauty into a mission to make international-quality makeup and skincare products accessible to all. By offering a wide range of products in various color variants at affordable price points, Recode Studios has become a household name for beauty enthusiasts across India.

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