Nutraceutical start-up Fitday to invest ₹25 crore in nutrition gummies segment

India’s holistic and omnichannel nutraceutical start-up, announced their plan to invest INR 25 Crore in the Gummies segment this financial year. This announcement was flagged off with Fitday launching seven Vitamin Gummies in the market today. The strategic launch is to upsurge a healthy, fun and economic lifestyle in the current state of affairs.

In a variety of herbal, mineral and vitamin options, these gummies are: DHA + Multivitamin (Gummies for children), Biotin, Vitamin C, Ashwagandha, Korean Ginseng, Calcium, Vitamin-D3, Ginger Licorice Tulsi (Cold & Flu Gummies), and Iron Folic Acid.

The global gummy vitamins market is projected to reach USD 10.6 billion by 2025. Fitday and its parent company, Genomelabs are a trusted name in the market for the diversified
range of health products available for consumers to choose from. Fitday will also be
looking to invest in educating more people on the benefits of Nutraceuticals.

Gummies VS Tablets
Gummies have been around for over a hundred years now. Our primary focus was on introducing pleasant-tasting supplements that are convenient and interesting to consume. Fitday, wanted to leverage the rising awareness for on-the-go supplements to tackle the increasing occurrences of vitamin deficiencies and malnutrition.

Fitday aims to cater to the segment of higher population of older adults who are at high risks for chronic diseases caused due to vitamin deficiencies. Genomelabs, (parent company) that manufactures for Fitday, will introduce more research-based gummies in the future.

Speaking on the announcement, Mr. Suresh Raju- Founder of Fitday said: “We are proud to start a trend like this. Especially during the pandemic, there was an obvious need to increase the immunity in children and adults. Vitamins in the form of gummies are a fun and palatable way to get vital supplementation into the body.” “In 2019,” says Mr. Raju, “the FSSAI regulatory did not even recognize gummy bears, because the Indian food categorization code list did not have it as an option. Given that it is an old fad in the western world, we supplied them with research and wrote to them several times for its inclusion. Much to our delight, the FSSAI eventually included gummies in the code list.”

“Also, to cater to consumers who are increasingly adopting vegetarian and vegan lifestyles, the gummies are made of plant-based pectin, not gelatin,” said Mr. Suresh Raju.

About Fitday:

At the Fitday family, we are passionate about science. Our parent company, Genomelabs, uses extensive R&D to create products that best serve our needs for a holistic life.

Consuming just certain foods and cuisines over an extended period of time eventually leads to an imbalance in the nutritional profile, paving way for health issues. Fitday addresses these challenges by bringing you a wide variety of foods with varied nutritional profiles, for all ages. These food options were chosen keeping ease of use and various culinary preferences in mind. Our options can be easily introduced, without making any major or abrupt changes to your current dietary preferences.

Our products intend to fill the various nutritional gaps identified. Our large repository includes organic foods, protein-rich foods, rare types of honey and spreads, several nutritious snacks, and pantry staples. Fitday partners with brands that believe and practice the same principles as ourselves – sourcing organic and locally grown produce and using authentic raw materials to create stellar products at affordable costs.

Our focus is to make nutrition an equitable right. We realize that producing nutritionally-rich products after thorough R&D, serves no purpose, if they are not available to people from all walks of life. We are here to help you find the right types of foods that’s well-suited to your health needs.

We invite you to join our Fitday family mission, that of leading a wholesome life, by choosing products that serve your lifestyle; putting you in charge of your health, your life.

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