Fitday, India’s holistic and omnichannel nutraceutical start-up, announced the PAN India launch of seven Vitamin Gummies on International Father’s Day. The strategic launch is to uplift a healthy, fun and economic lifestyle in the current state of affairs.
In a variety of herbal, mineral and vitamin options, these gummies are: DHA + Multivitamin, Biotin, Vitamin C, Ashwagandha, Korean Ginseng, Calcium, Vitamin-D3, Ginger Licorice Tulsi (Cold & Flu Gummies), and Iron Folic Acid.The gummies have been designed for overall health.
The global gummy vitamins market is projected to reach USD 10.6 billion by 2025and India is projected to emerge as the second highest user of Nutraceuticals. Fitday and its parent company, Genomelabs are a trusted name in the market for the diversified range of health products available for consumers to choose from. Fitday will also be looking to invest in educating more people on the benefits of Nutraceuticals.
Gummies VS Tablets
Gummies have been around for over a hundred years now. Our primary focus was on introducing pleasant-tasting supplements that are convenient and interesting to consume. Fitday, wanted to leverage the rising awareness for on-the-go supplements to tackle the increasing occurrences of vitamin deficiencies and malnutrition.
Fitday aims to cater to the segment of higher population of older adults who are at high risks for chronic diseases caused due to vitamin deficiencies. Genomelabs, our parent company that manufactures for Fitday, will be investing INR 25 crores into the segment in the coming financial year. More research-based gummies will be introduced in the future.
Speaking on the announcement, Mr. Suresh Raju- Founder of Fitday said: “We are proud to be trendsetters in the segment. Especially during the pandemic, there was an obvious need to increase the immunity across ages. Vitamins in the form of gummies are a fun and palatable way to get vital supplementation into the body.” Mr. Raju added, “in 201, the FSSAI regulatory did not even recognize gummy bears, because the Indian food categorization code list did not have it as an option. Given that it is an old fad in the western world, we supplied them with research and wrote to them for its inclusion. Much to our delight, the FSSAI eventually included gummies in the code list.” “Also, to cater to consumers who are increasingly adopting vegetarian and vegan lifestyles, the gummies are made of plant-based pectin, not gelatin,” said Mr. Suresh Raju.
Fitday and Genomelabs are actively involved in constant research and innovation in the Nutraceutical segment as while having obvious and immediate benefits these products are also ecologically viable and sustainable.
At the Fitday family, we are passionate about science. Our parent company, Genomelabs, uses extensive R&D to create products that best serve our needs for a holistic life.
Consuming just certain foods and cuisines over an extended period of time eventually leads to an imbalance in the nutritional profile, paving way for health issues. Fitday addresses these challenges by bringing you a wide variety of foods with varied nutritional profiles, for all ages. These food options were chosen keeping ease of use and various culinary preferences in mind. Our options can be easily introduced, without making any major or abrupt changes to your current dietary preferences.
Our products intend to fill the various nutritional gaps identified. Our large repository includes organic foods, protein-rich foods, rare types of honey and spreads, several nutritious snacks, and pantry staples. Fitday partners with brands that believe and practice the same principles as ourselves – sourcing organic and locally grown produce and using authentic raw materials to create stellar products at affordable costs.
Our focus is to make nutrition an equitable right. We realize that producing nutritionally-rich products after thorough R&D, serves no purpose, if they are not available to people from all walks of life. We are here to help you find the right types of foods that’s well-suited to your health needs.
We invite you to join our Fitday family mission, that of leading a wholesome life, by choosing products that serve your lifestyle; putting you in charge of your health, your life.