The mandate comprises of Brand Building through Communication Strategy across online and offline platforms
Brand Sentry- a full-service Marketing and Communications agency based out of Mumbai has bagged the entire PR and Digital communications mandate for A Petter Life- an e-commerce platform for pets. Brand Sentry will assist A Petter Life from Creating their Communications strategy, reaching out to their target audience and creating their niche in the market with their unique concept of storytelling.
A Petter Life was launched in the first week of January with the vision to offer one holistic platform for all the pet related woes. Anjali Kalachand, a Companion Animal Nutritionist, and Sachin Shetty, being a pet-parent from the food industry, came together with one vision i.e. to provide a platform that simplifies pet-parenting. A platform that allows pet parents to care for their fur babies holistically by really understanding their nutritional needs and needs specific to their breed and ailments. This platform provides solutions that are safe for dogs and only in their best interest. Every brand on the platform is chosen and carefully selected after maximum scrutiny on quality and side effects to ensure a value buy for the consumers.
Brand Sentry and A Petter Life have more than one thing in common, they are both new in the industry, are working really hard with integrity at the core of the belief and strive towards the betterment of our four-legged companion at all times. It’s this sync of the wavelength that made this association an almost natural one. With their unique story telling approach, Brand Sentry aims at changing the narrative of pet care space with A Petter Life and their exceptional offerings for both the fur babies and the pet parents.
On winning the mandate, Ms. Vishakha Mota, Co-Founder of Brand Sentry said- “Being a Dog Mother myself, when I first heard of the concept of A Petter Life, I had a huge sigh of relief and was super excited because they are the answer to so many of my challenges on a daily basis. Anjali and Sachin have understood the gap in the Indian pet care market and have provided us with the perfect solution and I am more than obliged to be able to be a part of this journey with them. Brand Sentry’s aim for A Petter Life is to help them tell their story to every pet parent in our country and help them provide a comprehensive and a holistic life to their fur babies. Storytelling is at the core of everything we do and our efforts will be to narrate the brand values, philosophies and vision of the brand by interacting with the audience through different media and digital tools.”
On Brand Sentry’s appointment, Anjali Kalachand, Co-Founder of A Petter Life said- “we are pleased to have Brand Sentry Team onboard as our PR and communications consultants. The team at Brand Sentry is aligned with our vision and goals. A Petter Life is designed to provide solutions to all the pet related woes and our mission is to educate pet parents for understanding their dogs better. Brand Sentry understood this well and conceptualized an execution plan with a fresh and unique perspective. We look forward to a fruitful association with the team Brand Sentry.”