BUMMER LAUNCHES LOUNGEWEAR RANGE FOR MILLENIALS

  • Loungewear for both Genders, focused on softness, quality & comfort
  • 1st ever Modal fabric Loungewear range in India
  •  Aims to disrupt market with colourful patterns and designs  

Bummer, the new-age essential wear company, today announced that it has launched it’s loungewear range. Targeted at both genders, the loungewear range is the 1st in India to be made with Modal fabric. The company is a new-age, essential wear firm focussed on providing the softest innerwear solutions & loungewear designed to make India’s 40 cr millennials good & comfortable about themselves. Bummer’s stated mission is to target millennials and help them feel good, comfortable and confident – through the softest fabric known to mankind, made from ultrasoft micromodal fibres from Beechwood trees. Recently having scored back to back fundings from Shark Tank India & BeeNext, Bummer’s product range is the result of 2 years of intense research to develop the softest & most sustainable fabric possible and aims to disrupt the industry with a palette of colourful patterns & designs.  

Speaking on the occasion, Mr Sulay Lavsi, Founder – Bummer, said, “We are excited to launch our new loungewear range, targeted at both the genders. Being the 1st loungewear range in India made with Modal fabrics, we strongly anticipate a robust response from our customers. It is worthwhile to note that their feedback has resulted in specially developed new products like bralets. As we deploy our funding to expand our markets to embrace more millennials and strengthen our backend logistics & delivery capabilities, we are also focusing on offering a wider variety of products. Being focussed on disrupting the innerwear  & loungewear space by offering sustainable, eco-friendly innerwear in bold colours and funky designs to millennials, we are constantly innovating on feel & designs.  Our products use 47% less water in manufacturing, have 18% reduced carbon footprint over cotton, and save 359 hours of energy resources over cotton. With 47% of our users being from non-metro cities, 23% revenue from repeat customers, we are focussed on youth and millennials. As 67% of our users are from the 18-34 age group, we foresee a stronger surge in demand from this segment going forward”.

Commenting on the launch, Mr Aman Gupta (Founder, Boat Electronics & Investor) said, “Bummer’s new product launch reaffirms my gut feeling that they are on the right track and hungry for growth. Reading the market correctly and responding with a new product launch speaks volumes about the readiness & depth of domain expertise. They have successfully coupled comfort with quirky designs in a segment which has remained boring for ages. I am sure that Bummer will innovate further with Modal fans and continue making sizeable dents in the $ 6 Bn lounge wear market!”

Bummer is an Ahmedabad-based innerwear company, focussed on delivering eco-friendly, Sustainability focussed and high quality products for both genders. The company’s products, targeted at millennials, are made exclusively from micromodal fibres and the softest material known to mankind, with each pair weighing less than 60 gm. An ecologically and ethically conscious brand, Bummer is seeking to disrupt the staid innerwear market by enabling the millenials and customers to feel more good, comfortable and conscious amongst themselves.

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