Author: Mridula Velagapudi

SaaS is the next big thing in the future of using software applications. Many software service providers are already switching their models to SaaS and the ALM (Application Lifecycle Management) tools are no exception. An entrepreneur must look for opportunities in the growth sectors so as to make odds favour his startup. Sensible Softwares Pvt. Ltd. is one such startup which offers ALM as SaaS through its flagship product – BootStrap Today. In an email interview, Anand Agarwal, CEO of … Continue reading “Startup Bootstrap Today: Focusing on business idea around SaaS”

Unbxd, a Bangalore based startup, is all about intelligent search for e-commerce websites. Carving a niche segment for themselves Unbxd has developed customized e-commerce search app that is fast, accurate and user friendly. This e-commerce search app promises to leverage the cloud concept and has SMEs as one of the important customer base. Unbxd does not only provide intelligent and clutter free search engine interface to the e-commerce websites, it also provides customer analytics through its Unbxd IntelliLearn feature. While … Continue reading “Startup Unbxd: Intelligent search for e-commerce websites”

So you have crossed all the stages of Entrepreneurship the ideation, validation, finding co-founders, setting up the team, and are now in the execution stage, ready to go to the market. It is good to understand the structured process of Entrepreneurship and do the expected homework at every stage. That is so much for the theory. But many times in practical world the stages may overlap depending a lot on the type of business model that your start-up has and … Continue reading “How To Get The First Customer For Your Start-Up?”

Charting a problem into an opportunity is one of the significant measures of the Entrepreneurial Quotient. No matter how many rejections or discouragements you face, the belief in your idea and the passion to make it successful is the trait of a true entrepreneur. Kranthi Vistakula is one such entrepreneur. He has invented heat exchanger technology, a one-of-its-kind, which responds to human body temperature as it demands. Read more about the entrepreneurial genius of Kranthi, Founder CEO Dhama Innovations, as … Continue reading “Startup Dhama Innovations–cooling and heating comes naturally”

Data Analytics is one of the next big spaces for entrepreneurial activities with the evolving knowledge-based economies world-wide. ActiveCubes started with the vision to be the best in solving business problems and providing competitive advantage for their clients using the power of analytics. ActiveCubes empower their clients with the intelligence to make the best decisions. They transform data into intelligence. They do it better than anyone else because they understand the technology and processes, which enable actionable analytics. With their … Continue reading “Startup Activecubes–which face have you seen?”

Genesis of starting As Amit recalls, he and his friends had hit the rock bottom of the week-end routine or the boredom. Just like the week-days, week-ends were no better. They too had become monotonous because of limited choice; or as Amit would say now, because of limited information about the possible choices of entertainment or week-end get-always. Most of the time the regular information that people get are through TV or Newspapers, which carry information about entertainment options that … Continue reading “Startup Buzzintown.com–have you heard it!”

Acton Biotech (India) Private Limited is a laboratory dedicated to medical genetics. They have created the first and only laboratory dedicated to offering pharmacogenomic tests to cancer and cardio patients in India. Currently they offer tests to identify patients who will benefit from gefitinib, capecitabine, tamoxifen, oxaliplatin, clopidogrel, warfarin and asprin. Acton Biotech works with leading oncologists and cardiologists across India to make sure that cure is effective, faster and cheaper. They collect samples from all over India and analyse … Continue reading “Startup Acton Biotech”

Naabo, the company behind Practo, was founded in May 2008, with a vision to build web products for the knowledge sectors. Shashank and Abhinav initially picked Healthcare, Legal and Education – (hence the 3 globes around Practo in the logo), because these sectors had no satisfactory IT solutions available, and Shashank and Abhinav Lal were at the receiving end of it as Patients, Clients and Students respectively. They formed a company to address the need for satisfactory IT solutions in … Continue reading “Startup Practo–Online Practice Management Software”

Genesis of your startup – how did you start? On returning to India after my education (MS, Tech. University of Bonn) in Germany, I wanted to work in the upcoming robotics industry to get some experience before starting my own venture. However, there were no real offerings which I found worthwhile so after a short discussion with my father, I decided to work with him in his software business for a while to get some experience and eventually branch out … Continue reading “Startup RobotsAlive”

TouchMagix Media Pvt. Ltd., based in Pune, is a company forked off the TechnoKarma Labs, an incubator that was established in 2002 with a vision to design and deliver world-class innovations to masses. TouchMagix builds products that enable brand owners to engage their consumers in an interaction that will make an everlasting impact in the consumers mind. Their products can convert any surface into an interactive gesture sensing or touch screen, whether it is floor, a wall, a window or … Continue reading “Startup TouchMagix Media”

Toehold Travel & Photography Pvt. Ltd. was started by a group of photography enthusiasts, who have traveled far and have already achieved acclaim in their field of photography. They are a group of passionate people who have come together and formed a business model around the gaps, which they saw as amateur photographers. They all have turned their hobby into a passionate profession. One of the founders of Toehold, Jayanth Sharma, shared his thoughts with me. Read more about Toehold’s … Continue reading “Startup Toehold Travel & Photography”

LifeMojo:  Nutrition And Diet Consultation Platform At some point in time in our lives we go through some form or the other for dieting. Today’s health cautious world pays quite a bit of attention to health, fitness and nutrition. Namit Nangia cashed on this trend early and formed LifeMojo. LifeMojo already has around 50,000 subscribers and has projected revenues of about 1.5 crores. Genesis of your startup: how you started? Namit Nangia, an Engineer by qualification and an entrepreneur at … Continue reading “Startup LifeMojo: Nutrition and Diet Consultation Platform”