Recently, I have become more active on Twitter than ever. Reason? Simple. Brands that do not respond to your usual emails through ‘contact us’ pages, do reply on twitter promptly and also fling into action. (Yes, I mean that!) So, I will take example of three brands that are fairly large in their respective domain. First is HDFC Bank. Second is Paytm. Third is Taboola. Of course, my observation is based on personal experience but I have an inclination to … Continue reading “Brands react to social media feedback differently”