Customers can now get personalised assistance to transform
their ideal living spaces into reality.
IKEA Planning Studio at Jurong Point shopping mall
IKEA has launched the first-of-its kind planning studio powered by Singapore-based interior design and renovation platform, Livspace. IKEA and Livspace have provided consultation to hundreds of homeowners in Singapore since the partnership started at the end of 2019. The new studio at Jurong Point shopping mall will offer customers a brand-new shopping experience with end-to end personalised home interior design, planning and renovation services.
Actual customer’s home
At around 100 square metres, the Planning studio will feature a specialist showroom modelled after a 3-room HDB flat and virtual inspirations through SmartPhotos by the Livspace Platform. Designed like an IKEA showroom, the studio has been specially optimized and curated to address the challenges of living in a small space. These range from space- saving kitchens to living room smart storage solutions and fitted wardrobes. Décor and furnishings will be refreshed periodically throughout the year so customers can receive new inspirations to start transforming their own homes.
The Livspace SmartPhotos is a great visualization and planning tool to help homeowners envision and budget for their new home designs. It is also the first time the SmartPhoto experience is being introduced to Singapore. Customers will be able to scan any room in the store using QR codes and virtually change the products and room style to suit their preferences and budget. As the products are being updated in SmartPhotos, the room price will also be updated in real-time. This new tool will be integrated into the planning and renovation journey offered to customers, and they can get to experience it in the coming weeks.
“We would like to help more Singaporeans realise their dream homes,” said Jaap Doornbos, IKEA Retail Director, Singapore & Philippines. “The new IKEA Planning Studio isn’t just another IKEA store – it’s the future of home planning that caters to every homeowner and wallet size. Together with Livspace, we hope to provide a more accessible and personalised experience with technology, which will allow customers to achieve their dream home. With the current economic situation, this is especially important, and we see this as a big step in improving the traditional interior design planning process in Singapore”.
“We are delighted to partner with a world-class brand in IKEA and power its first Planning Studio in Singapore with the Livspace platform. As a technology-first company, we are looking to revolutionise the way interior design and renovations are done in Singapore and this launch is a crucial first step. Now, personalised and trusted interior design services across price points will be available at consumers’ fingertips,” said Ravindran Shanmugam, Country Head, Livspace (Singapore).
The IKEA Planning Studio will offer move-in ready packages, starting from just $9,900, that provide renovation and construction services as well as IKEA furniture and furnishings. Customers can make complimentary one-to-one virtual or in-person appointments with expert designers. Any furniture purchases made at the Planning Studio as part of the Interior Design and Renovation package will also be delivered to homes for added convenience.
From 13 to 26 January, customers can also take advantage of opening specials*:
- First 500 walk-in customers will get a complimentary IKEA Jurong Point Planning Studio goodie bag
- Spin the sure-win spin-the-wheel for prizes, when they spend above $10,000 on renovation with Livspace
On top of which, IKEA Family members gets 5% off their total bill when renovating their home with Livspace. This offer lasts till 31 December 2021 and can be redeemed at the outlet by presenting a physical or digital IKEA Family card.
*Promotion terms and conditions apply, and to find out more, visit IKEA.sg/interiordesign.
For media enquiries, please contact:
| IKEA Singapore Caroline Ng/ Serene Tan Marketing & Public Relations Manager/ External Communications Manager caroline.ng@ikano.asia/ serene.tan@ikano.asia | The Hoffman Agency Brenda Neo Account Executive Tel: 65-9183-0060 IKEASG@hoffman.com |
